Innovation was front and centre at the citrus growers’ conference and AGM in Gisborne yesterday. Growing the best orange or mandarin is not enough in today’s world. To sell what you grow, and earn a decent return for your fruit, the message is that you need to innovate.
One of the reasons given for there being no need for mandatory country of origin labelling is that there is voluntary compliance and therefore, it is not needed. We will convince those who hold this view that voluntary does not work.
This week, we have the first opportunity to get in place mandatory Country of Origin Labelling (CoOL).
Country of origin labelling has started the journey to become law. Last week, Parliament voted for the Green Party’s Consumers’ Right to Know (Country of Origin of Food) Bill to be referred to the primary production select committee.
Horticulture New Zealand congratulates the Government on listening to the people and passing the first reading of the Consumers’ Right to Know (Country of Origin of Food) Bill in Parliament today.