Horticulture export revenue forecast to hit new heights

New Zealand’s horticulture sector continues to surge, with export revenue projected to reach a record $8 billion, a 12 percent increase by 30 June 2025.

The sector’s export forecasts were released in the latest Situation and Outlook for Primary Industries (SOPI) report, available on the Ministry for Primary Industries’ website (Situation and Outlook for Primary Industries).

The report predicts kiwifruit exports are set to exceed $3 billion for the first time and Apples and Pear exports are set to exceed $1 billion, reflecting strong international demand for New Zealand’s premium produce.

Fresh and processed vegetable export revenue is expected to rebound and increase by 7 percent reaching $770 million while cherries are forecast to increase 7 percent to $98 million. A forecast rebound for avocados will see export revenue increasing 147 percent to $91 million.

“This is excellent news for our growers, who have demonstrated remarkable resilience, particularly following the extreme weather challenges of 2023,” says Kate Scott, chief executive of Horticulture New Zealand (HortNZ).

“However, it is important to remember that greater export revenue for the horticulture sector does not necessarily translate into greater profitability for growers because they are facing increased costs of production.

“We want New Zealand to thrive by sharing our world-class kiwifruit, apples, avocados, onions, cherries, and other produce with millions of consumers globally.

“This report reinforces our confidence in the sector’s potential to double farmgate revenue by 2035, in line with the Aotearoa Horticulture Action Plan. To achieve this, we need the Government to support our industry by fostering resilience to climate change, protecting vital vegetable growing areas, investing in sustainable land and water use, and accelerating research and development.

“The sector remains committed to collaborating with the Government to ensure horticulture’s continued success, benefiting New Zealand’s economy, environment, and communities.”

The report shows the horticulture industry remaining the third largest earner of export revenue in the Food and Fibre sector for 2025/26.