Board Members


The format of our email addresses is For example use 'barry.oneil' and then ''

Barry O'Neil image

Barry O'Neil

President and Chairman of Directors

022 108 7007

Roles in industry:

  • Chair Tomatoes NZ
  • Chair Kauri die back independent review panel
  • Deputy director, Scion Research 
  • Director, Biological Heritage Governance Group
  • Member Primary Sector Leaders forum


  • Director of Keronlea Limited
  • Bay of Plenty kiwifruit grower


  • Bachelor of Veterinary Science (with distinction) from Massey University


  • Recipient of the Massey University Distinguished Achievement Award
  • OIE Gold medal and honorary President

Bernadine Guilleux image

Bernadine Guilleux

Vice-President and Director

027 493 4005

Roles in industry:

  • Marketing manager, Balle Bros

Career Highlights:

  • Developing a FMCG product with true grower provenance 
  • Working with a government organisation on marketing initiatives in fresh produce
  • Lobbying on behalf of Japanese car manufacturers on the European Union’s impending environmental laws
  • Consumer insight consulting in various sectors across Europe


  • Bachelor’s degree in International Business (Auckland University of Technology)

  • Bachelor’s degree in Sociology (Rene Descartes, Paris V University, France)

  • Post Graduate Diploma in Management,(ESSCA Business School, Hungary and France)
  • Master’s degree in Strategic Marketing and Communication (University Sciences Po Paris, France)

Leon Stallard image

Leon Stallard


027 605 4429

Roles in industry:

  • Trustee of the New Zealand Fruitgrowers Charitable Trust
  • Trustee of the Hawke’s Bay Fruitgrowers Charitable Trust
  • Ex officio of the Hawke’s Bay Fruit Growers Association
  • Member of Lindisfarne College Council, Parent elected Board of Trustees
  • Member of the Hawke’s Bay Primary Producers Round Table
  • Member of the Tutaekuri, Ahuriri, Ngaruroro, Karamu Catchments Stakeholders Group (TANK)
  • Member of the National Horticulture Field Day Executive Committee Member of the Horticulture New Zealand
  • Young Grower Advisory Committee


  • Pipfruit grower, Hawke’s Bay
  • Trustee, Claremont Trust

Tony Howey image

Tony Howey


021 318 441

Roles in industry/community:

  • Orari-Opihi-Pareora (OOP) Zone Committee representative, Environment Canterbury
  • South Canterbury Chamber of Commerce (president)


  • Vegetable and berryfruit grower, Canterbury
  • Director, Southern Packers
  • Director, Seedlands
  • Director, Grainstor
  • Director, Farmers Mill
  • Director, Ravensdown
  • Director, Ruralco
  • Director, Level Plains Irrigation Co
  • Director, Opuha Water


  • Bachelor of Commerce, Agriculture
  • Nuffield Scholarship
  • Agmardt FAME Scholarship


  • Lincoln University Farmer of the Year 
  • FMG Rural Excellence Award

David Kelly image

David Kelly


021 144 4365

Roles in industry:

  • Past executive member of the Kerikeri Fruit Growers Society
  • Past executive member of NZ Kiwifruit Growers Incorporated (NZKGI)
  • Inaugural member of the Kiwifruit Industry Advisory Council (IAC)
  • Past NZ Kiwifruit Growers Incorporated Northland Representative (1996 to 2010)
  • Current member of the ZESPRI Innovation Advisory Forum (responsible for the procurement of research and formerly the ZESPRI Innovation Board


  • Kiwifruit and mandarin grower in Kerikeri, Northland
  • Director, Kiwi Gold Management Ltd
  • Director, Orangewood Ltd
  • Director, KFG
  • Director, Kerikeri Irrigation Company
  • Trustee, Orangewood Growers Trust
  • Member of the ZESPRI Innovation Advisory Forum


  • Bachelor of Horticulture from Massey University
  • Kellogg Rural Leadership Program

Bruce Wills image

Bruce Wills


027 234 1516

Roles in industry:

  • Chair, NZ Poplar & Willow Research Trust
  • Chair, ApicultureNZ
  • Chair, Primary Growth Partnership P2P(Deer)
  • Chair, Motu Economic & Public Policy Research
  • Trustee, Our Land & Water National Science Challenge(NSC)
  • Trustee, Resilience to Nature’s Challenge’s NSC
  • Trustee, Cape to City
  • Trustee, Todd Foundation


  • Director, Trelinnoe Ltd
  • Director, Ravensdown
  • Director, Transfutura International Ltd
  • Director, QEII National Trust

Hugh Ritchie image

Hugh Ritchie


027 444 1224

Roles in industry:

  • Director /  Chairman of Strategic Research Committee, FAR
  • Chairman / Director, LandWise
  • Board Member, Irrigation NZ
  • Board Member, Process Vegetables NZ
  • Advisory Board member, Waterways
  • Executive Committee member, Federated Farmers - Hawke's Bay


  • Managing Director, Drumpeel Farms

Mike Smith image

Mike Smith


027 480 5618

Roles in industry:

  • Forum Member, New Zealand Kiwifruit Growers Incorporated
  • Advisory Forum Member, EastPack Entity Trust
  • Member, Bay of Plenty Young Fruitgrower Committee
  • Trustee, AgRecovery Foundation


  • Shareholder/Manager, Welcome Bay Farms Ltd
  • Director/Manager, Net-Man ltd: Kiwifruit Management Company
  • Shareholder, Zespri Group Ltd
  • Shareholder, EastPack Ltd

Kate Trufitt image

Kate Trufitt

Associate Director

027 809 9779

Roles in industry

  • Group Compliance and Safety Manager, Apata Group NZ
  • Chair Kiwifruit and Avocado Health and Safety Industry Forum
  • Executive member Avocado Packers Forum


  • Food Safety
  • Health and Safety
  • Operational 
  • Logistics
  • Market-based leadership