Launched in 2023, the Aotearoa Horticulture Action Plan was developed collectively, with input from industry, government, Māori and research providers. The plan belongs to everyone involved in the New Zealand horticulture sector.
It provides a guiding compass to achieve the ambitious goal of doubling the farmgate value of horticultural production by 2035 in a way that improves prosperity for our people and protects our environment.
The plan creates efficiencies by allowing the partners to align efforts and investment towards common actions.
Outcome areas
Grow sustainably
Improving sustainability and mitigating climate change.
Optimise value
Domestic and export market and consumer needs are understood, data is well utilised, and the value chain is optimised for demand.
Māori are strong in horticulture
Māori participation in high-value horticulture triples by 2035.
Underpinned by science and knowledge
A strong research and development programme and consideration of Mātauranga Māori enables, accelerates and supports horticulture.
Nurture people
Horticulture attracts, retains and grows great people.
Timeline
